Reaching out to Chinese Beauties

This article was published in COSSMA Edition October 2018

The Chinese market is as attractive as ever for imported cosmetic products. The accumulated Chinese import of cosmetics amounted to 110,6 thousand tons in 20171 and was a YoY increase of 17.4%. The total value of the imported cosmetics was approximately 740 million Euro in 2017, an increase of 47% compared to 2016. The biggest trend for the cosmetics market is the unstoppable increase of online and mobile sales of cosmetics and the increased importance of social media for product information…

Photo: Mei Gräfe