K-Beauty going strong in China

This article was published in COSSMA 11/2016.

China is the second-biggest market for cosmetic products worldwide; therefore, it is a very desirable market for cosmetic brands from abroad. While many brands from North America and Europe started tapping the Chinese market decades ago, cosmetics from Korea have been entering the market just in the past few years. In spite of this, they have turned into the silent winners of the strong market competition.

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Photo: Mei Gräfe